Ashley Perry on Campaign Strategy in Israel

Transcript

MEF speech-to-text, word-timed; edited only to withhold private names and to correct misheard public names, in square brackets. Timecodes are source time; each opens the source at that second.

1. 14:26for a successful campaign, it has to define the agenda because when you're, uh, uh,
2. 14:32when, when you're reacting, you're usually losing in politics, and at the moment, the
3. 14:36opposition is just reacting. Um, at the moment, as I said, Netanyahu is very much
4. 14:41able to control the agenda. Incumbency is very important.
5. 14:45He is the prime minister. When he talks about security issues, the media will relay
6. 14:49it, people will talk about it, and regardless of whether the opposition say he is,
7. 14:55uh, using scare tactics, it's less relevant.

Views expressed are the speaker's own.